Can you judge anything by the label?
It doesn't matter if you are a born and bred Dutchie, or a newly arrived expat, the variety of labels on the products that grace our store shelves number in the thousands! So what exactly do all of these mean?
Sadly, you can't always believe what you read.
Many of the labels that companies use on their packages and to promote their services often give a false sense of security to the unsuspecting consumer. A pretty label with a nice windmill? It must be good for the environment, you may think.
All too often an organization will appoint themselves accredited experts on a particular subject where they set the criteria to fit their needs. Other times, companies will prey on people who do not closely inspect the labels. A recycled sign doesn't always mean the product is completely recycled or even good for the environment, for that matter. There can be variations and exceptions to every label that is not properly audited and controlled by a legitimate third party.
In many cases, there will be more than one label claiming the same thing. This can lead to confusion if you don't carefully read the various policies and controls. Some eco-standards require 100% of the process to be 'eco' whereas others accept 70% to qualify.
All of the differences really only start to make sense when you lay these labels out side by side and do the research into their various guidelines and criteria. We have compiled a large list of the labels you may come in contact with using services and shops around town. As usual, we tried to break them into categories that will make them a little easier to remember.
The following pages represent what you may come across in the Amsterdam market.